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Pharmaceuticals and Herbal Remedies
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Client: Physis Laboratory – Third-Generation Laboratory
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Mike Flou, Founder & Content Expert, Greece
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Client Objective
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Boost conversions and increase sales for their unique herbal remedies. The focus was entirely on driving conversions, not on virality.
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Challenges
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Physis Laboratory was initially reluctant to embrace TikTok, believing the platform required clownish, exaggerated content. They were concerned that this wouldn’t align with their serious, professional brand image, and they struggled with how to present their unconventional products in a way that connected with their audience.
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@physislaboratory Η ιστορία μας 🥹 #physislaboratory #aminoanimo #justaddgoodness #history #pharmacy #pharmacist ♬ πρωτότυπος ήχος – physislaboratory
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Our Strategy
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We developed semi-corporate, casual content that kept things simple and relatable. Instead of aiming for viral stunts, we focused on user-generated style sketches. These short scenarios involved one person presenting a problem (like stress or a health concern) and another offering a solution with Physis Laboratory’s products. This direct approach made the content feel authentic and clearly demonstrated how their products solved everyday problems.
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Results
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The campaign was a success, achieving an impressive 1 to 4 conversion ratio. The videos performed exceptionally well in both paid ads and organic reach, generating significant sales while maintaining the company’s professional image.
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Unique Selling Point
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We showed Physis Laboratory that TikTok didn’t require them to compromise their professionalism. By creating casual, approachable content, we unlocked their ability to engage customers in a way that was both authentic and focused on solving real customer problems. This strategy highlighted their products’ benefits in a simple, understandable format.
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