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Industry: Construction (Prefabricated Houses)
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Client: Mr Prokat – Prefabricated House Manufacturer
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Mike Flou, Founder & Content Expert, Greece
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Client Objective
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Expand his business across Greece, enhance his digital presence, and maintain growth.
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Challenges
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Mr Prokat was already actively posting on TikTok and other platforms, and he knew it was working. However, the general perception in the industry was that TikTok wasn’t suitable for high-ticket, B2B products or an older demographic (30+). He also faced challenges in maintaining creative consistency, often exhausting ideas in a single video and needing a clear content direction to maximize his output.
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@petroschatz #mrpokat #chatzistavrosprokat #pchatzi_videos #pchatzistavros #thessaloniki #nafplio #peloponnese #cyprus #building #summer ♬ πρωτότυπος ήχος – Mr Prokat
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Our Strategy
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We supplemented his existing efforts by providing a strategic content plan that helped him maintain a professional, consistent presence across platforms. We introduced fresh content ideas around housing in general — topics like earthquake-resistant homes and step-by-step construction processes — to engage his audience and build trust. More importantly, we helped prove to the skeptics that TikTok can indeed be a powerful platform for high-ticket B2B products by reaching an older, affluent crowd. Our approach involved repurposing the content across TikTok, Facebook, YouTube, and Instagram to maximize engagement and visibility.
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Results
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Our collaboration helped Mr Prokat not only continue growing his business but also expand beyond Crete, opening a new office in Nafplio and securing high-profile jobs across Greece. His videos generated significant traffic, leads, and inquiries, showing that TikTok can effectively target a mature (30+), high-purchasing audience. He also became one of the biggest prefabricated house companies in Greece to import top-selling houses from China, further boosting profitability.
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Unique Selling Point
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We successfully helped a high-ticket, B2B brand thrive on TikTok, proving that the platform isn’t just for younger audiences. By creating content that spoke to the needs and fantasies of people interested in housing, we helped Mr Prokat reach a broader, older, and more affluent audience, establishing TikTok as a powerful channel for his business.
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